Shah Rukh Khan is the Brand Ambassador for Pepsi, and sooner than later we find Aamir Khan as the brand ambassador for Coke.
Shah Rukh Khan sells Sunfeast, and Aamir has been recently signed for selling Monaco from Parle
Shah Rukh Khan endorses Nokia and lately we see Aamir doing so for Samsung
Shah Rukh Khan has been screaming Hyundai Santro and now I10 for a long time and after some delay we saw Aamir Khan subtly promoting Toyota Innova
And the most recent one, where Shah Rukh Khan has been the face of Dish TV, Aamir has started selling Tata Sky
Is this the simple formula the industry has been following or is it mere coincidence?