Well I don’t agree.
“Balika Vadhu” is set up in the rural Rajasthan and as the name suggests, the serial is about the ill practice of Child Marriage.
We might want to believe otherwise but the fact of the matter remains that Child Marriage although illegal is still quite prevalent in India.
Personally I had never given too much thought to this practice ever before till I saw a few episodes. Its heart wrenching to realize that these customs are being followed with enthusiasm almost 60 years post the independence.
The young girl who plays the role of the protagonist “Anandi” is quite convincing in her act. I don’t want to get into the story and the screenplay here. That’s for you to watch.
What I wanted to write about was the fact that after a long time I have found a prime time soap that I quite like. I am no fan of Hindi Saas Bahu kinda soaps. The only programs I like watching other than the good old “Friends” are the reality shows and now even these are putting me off.
But Balika Vadhu is different. Its keeps me hooked. The timing (Monday to Friday, 8:00 pm) doesn’t suit me so I end up watching the back to back reruns on Saturday afternoons. Balika Vadhu has topped the TRP ratings with 4.2 points.
What has worked for the serial is the plot. Child marriage is something completely alien to the Urban TV watchers. We have hardly seen any movies and not even a single serial made on this plot. The fact that this custom is so alien yet so prevalent in rural India makes this serial a hit. It’s a definite risk that the content team from Colors has taken and no doubt it has worked in their favor. They have touched upon a custom deeply engraved in our rural society. It is something we don’t see or experience in our city lives and that’s exactly what gives this program the punch. And this is contrary to the latest trend where the focus is on the hip and urban youth. And this proves only 1 fact – “there is no formula for success”.
It’s been on air for about 3 months and so far so good. Not sure how it will turn out in the due course of time. But as of now – I am loving it!!!