Jaago Re – Tata Tea

The roads here suck.
There is just too much corruption.
Look at the horrible traffic condition.
Another murder, the crime control has gone down to dogs.
It’s impossible for women to walk alone on the streets after dark.
You can’t get anything done without bribing the officials.
And so on…

Complaining is but a second nature. But someone did hear us out. TATA Tea this time. I am not saying it’s purely a socially conscious move. But so what, they are here to do business and if they can do something socially relevant with energy and muscle of being “the TATA’s”, then why not.

The Jaago Re campaign has been in existence since Oct 2007. With this campaign they have successfully clubbed all 4 of their brand into 1 giant “Tata Tea” brand.

Jaago Re campaign was all talk with interesting TVC till the recent launch of the http://www.jaagore.com/ website.

We all know how important it is to stop complaining and start voting. But the fact remains that getting oneself on the voters list is a mammoth task.

The Jaago Re “1 Billion Votes” movement primarily aims at making the process of enlisting oneself into the voters list a breeze. I am talking from my own experience. The entire online registrations process took not more than 3 minutes. The second step is to submit the online form, age proof and address proof to the electoral registration office which nearest to your residence (in my case it is a mere 4 km from where I stay).
Thereafter I will be alerted through email and via sms (that is if I choose so) about the status of my application.

For people who have already registered to vote, registering with Jaago Re still makes sense. Haven’t we heard of people whose name mysteriously disappear from the list on the day of the voting? For people who have changed cities and have no clue where to go to update the status, http://www.jaagore.com/ is the answer.

As for the website
– It’s fairly simple and easy to navigate.
– Quite self explanatory and matter of fact
– Interesting interface
– A comprehensive list of FAQ’s and sensible bifurcation between the different kinds of voters’ query.
– Good content from information and educational point of view.

This movement is aimed at the youth and for a country whose majority of population is under the age of 35 years this targeting makes a lot of sense.

Tea drinking is as deeply engraved into our lifestyles. For Indians (especially North Indians) tea is more than just another beverage. Its part of our culture. Most people I know can’t imagine a day without a hot steaming cup of tea. Now Tata Tea’s Jaago Re has taken this physically and emotionally stimulating beverage to another level. The level of Social awakening.

So if you already don’t vote and are not listed on the electoral list do so now. Here is the link for your convenience.

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14 Responses to Jaago Re – Tata Tea

  1. Masood says:

    >This is good stuff Iya. Thanks for bringing this up.

  2. Aman says:

    >And the next step from Tata Tea will actually make a difference!! They plan to upload the history of some major political parties and politicians so that youth of today (which only understands intelligent logic) can take an informed decision. Hope you will cover that too in your blog!!

  3. >yus, its time for a social consciousness.

  4. Iya says:

    >@ Masood – 🙂 but u no longer an indian citizen na??@ Aman – Aap aaye humare blog pe..kya baat hai…will go to the temple tonite..@Cynic – yes it is..stop complaining start doing…

  5. Pinku says:

    >lovely initiative, love the Tatas for it and thanks a ton for this writeup…I am not registered as a voter will do this right away.

  6. Iya says:

    >@ Pinku – even if 10 people vote after reading this post i’ll feel the job is well done…

  7. Taj says:

    >fantastic, couldn’t agree with you more!

  8. Iya says:

    >@Taj: So do u vote??

  9. >Iya I had read and loved this brilliant post. I think I had posted a comment also … I have linked this post to mine on the same Jago Re campaign.

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